Chipotle’s sustainable farming ad recently won a top prize at the Cannes Lions International Festival of Creativity. We loved watching it again, and it inspired us to look back at some of the other videos in our ‘favourites’ archive.
The style and subject matter of these videos may be broad, but we’ve chosen them because they find creative ways to bring pressing sustainability issues to life, such as climate change, pollution and animal cruelty; all impacts that arise from factory farming.
Back to the Start - Chipotle
Commissioned by Mexican burrito chain Chipotle to emphasise the importance of developing a sustainable food system, this haunting yet simulateously upbeat video features Coldplay's classic 'The Scientist' as performed by country music legend Willie Nelson.
The video has won numerous industry awards1 as well as striking a chord with viewers – it has over 6 and half million YouTube views to date and was the 'no.4 Most Buzzed about Ad Online’ according to NYTimes/Zeta.2
Threads - We Are All Connected - WWF
A beautiful piece of film-making. Intricate rope sculptures are used to poetically describe the connecting lines between animals, people and the planet. The big question though: Are the ropes real or is it computer graphics? Captivating stuff regardless.
The Story of Stuff
Another hugely popular and widely shared video, ‘The Story of Stuff’ tells the hidden story of the ‘stuff’ in our lives. It does a great job of exposing the connections between major environmental and social issues, and our ever increasing demand to consume more stuff. Although not focused on food production, it engagingly explains many of the issues at the heart of the problems we’re looking at here on RAW.INFO.
It’s longer than the other videos here, but well worth a watch if you haven’t seen it.
Michael Pollan’s ‘Food Rules’, animated by Marija Jacimovic and Benoit Detalle
Following in the footsteps of the wildly popular RSA Animate series, this publicly voted, competition winning3 short film animates an excerpt from a speech by food writer Michael Pollan at the RSA.
Face the Music - Oxfam
Created by BAFTA award-winning animator Ian Gouldstone, Face the Music uses a computer-game inspired style to show how poor people are being hit first and worst by the effects of climate change, even though they've contributed least to it.
Breathe In, Breathe Out - Greenpeace
A beautifully simple video about the need to protect our oceans.
Dancing Cows - Compassion in World Farming
Back in March, Compassion in World Farming visited a UK farm to film cows being released from their indoor winter housing to their fresh pasture for spring and summer grazing. The resulting video was shared on sites around the world and now has over 1 million views.
A smile-inducing way to show that cows belong in fields.