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Factory farming is everywhere - around 2 in every 3 farm animals are factory farmed. But it doesn't work - it's dangerous, unfair and dirty.

Farmageddon is a campaign to kickstart a food and farming revolution. We are exposing the raw truths of factory farming and building a movement for better food and farming. Sign up to Farmageddon and help expose the true cost of factory farming. Together, let's kickstart a food and farming revolution.

compassion logoFarmageddon is brought to you by Compassion in World Farming. The organisation was founded over 40 years ago by a British farmer who became horrified by the development of modern, intensive factory farming. Find out more about Compassion.

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Privacy and security policy

Raw is a Compassion in World Farming campaign. Your privacy and security is very important to Compassion in World Farming, and Compassion complies fully with the Data Protection Act 1998.

What information will Compassion in World Farming collect about me?

When you interact with Compassion (for example, to make a donation, sign a petition or opt-in to receive emails from us), we may receive and retain personal information about you. This can consist of information such as your name, email address, postal address, telephone number, bank account details to process donations and whether or not you are a UK tax payer so that we can claim gift aid.

By submitting your details, you enable Compassion (and where applicable any sub-contractors we may use) to campaign against factory farming, raise funds and provide you with the services or information you select. We will retain your details for as long as is necessary for these purposes.

How will Compassion in World Farming use the information you collect about me?

It is Compassion’s policy never to pass on your personal details to other organisations for their use, except when we have your express permission or when the law requires it. We may use your personal information in the following ways:

  • to respond to any correspondence you enter into with us;
  • for "service administration purposes" – which means processing, and contacting you about, any donations you have made, or providing you with information you have signed up for;
  • for campaigning purposes – where you have signed a petition or otherwise taken action, your details may be sent to the campaign target, or an email sent on your behalf, as indicated when you took action;
  • for internal record keeping;
  • for research into ways we can improve our campaigning, fundraising and our service to supporters. Where this research requires your direct involvement, participation will always be optional;
  • for marketing (campaigning and fundraising) purposes – We will only contact you for marketing purposes by email or other electronic means if you have agreed to be contacted in this way or, where you have made a donation by text, you have not opted out of receiving further information.  We may contact you by post or telephone about our work unless you have told us that you do not wish to be contacted in this way.

When you supply us with personal information we will assume that you are happy with the above uses of this information unless otherwise advised. If you would like to speak to us about the information we hold about you, or request a change to the way in which we use  your personal information, please email, call 01483 521 977 (Mon-Fri 9am-5pm), or write to Raw team, Compassion in World Farming, River Court, Mill Lane, Godalming, Surrey, GU7 1EZ. You may also opt-out of receiving campaigning and fundraising emails from us at any time by clicking the ‘unsubscribe’ link in any email we send to you.

Under the Data Protection Act 1998 you also have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. A small fee will be payable, and we require you to prove your identity with two pieces of approved identification. Please address such requests to the Data Protection Officer at the above address.

For more information about requesting your personal information from an organisation please visit You can also find out more about the Data Protection Act 1998 by visiting:

Partner organisations

Campaigns are occasionally developed and delivered in partnership with other organisations. Any partnership will be made clear at the point of your participation. On these occasions any personal information that we collect may be shared with the partner organisation(s). You will only be contacted by these organisations as a result of your participation if you specifically opt-in at the time of taking action.

Transfer of data outside EEA

Your personal information may be transferred to, stored at, or processed at a destination outside the European Economic Area. It may be processed by staff operating outside the EEA working for us or for one of our suppliers. By submitting your personal data to this site, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

How does Compassion in World Farming use ‘cookies’?

Cookies are small text files on your computer, smart phone, tablet or other device. They are made by your web-browser when you visit a website. Every time you go back to that website, your browser will send the cookie file back to the website's server. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience.

Cookies help Compassion identify which bits of our website people are using, and help us to improve the user experience. Information supplied in cookies also allows us to measure the effectiveness of online marketing campaigns for Compassion, so that we can become more efficient.

The information we receive from cookies is anonymous – that is, we cannot and do not link it with personal information we hold about you (eg, your name, address or email address). For more information about how our website uses cookies click here

Protection of children

Compassion in World Farming is committed to protecting the privacy and safety of children. Although we are not responsible for determining the age of website visitors, our websites are primarily designed and intended for use by people aged 16 and over. If you are younger than this, you should review the terms of this privacy policy with your parent or guardian to make sure you both understand them. No information should be submitted to this website by children without prior parental consent. All applicable laws are followed with respect to data collection from children. NB: Parents should be aware that owing to the nature of our work, images posted on Compassion in World Farming websites may be considered unsuitable for children under the age of 13 (e.g. the carefully considered use of photographs of dead, dying or otherwise suffering animals).

Third party websites

Please note that we cannot be responsible for the privacy and security policies and practices of third party websites, even when they provide links to our website or can be accessed using links from our website. We recommend that you check the policy of each website you visit.